FOR SAUDI STARTUPS & SMEs
FOR SAUDI STARTUPS & SMEs
Strategy, understood.
Strategy, understood.
A senior Saudi strategist, working on your problem, with no layers in between.
A senior Saudi strategist, working on your problem, with no layers in between.
Who This Is For
Built to think it through with you
Built to think it through with you
Saudi founders aren't short on ambition. What's harder to find is someone who'll think the next move through with them.
Saudi founders aren’t short on ambition. What’s harder to find is someone who’ll think the next move through with them.
Every growing business runs into questions that don't have an obvious answer: what to build next, what to fix first, or when to say no to an opportunity that looks good on paper. Refract exists for those moments. Not to hand over a framework and step back, but to work through the question alongside business owners who have to live with the answer. The relationship is closer to a partner than a vendor, brought in for the decision, not for a deliverable.
Every growing business runs into questions that don’t have an obvious answer: what to build next, what to fix first, or when to say no to an opportunity that looks good on paper. Refract exists for those moments. Not to hand over a framework and step back, but to work through the question alongside business owners who have to live with the answer. The relationship is closer to a partner than a vendor, brought in for the decision, not for a deliverable.
UNDERSTANDING COMES FIRST
UNDERSTANDING COMES FIRST
Services
Strategy for the stage you’re in.
Whether the question is specific, complex, or still unclear, Refract shapes the work around what your business needs.
Whether the question is specific, complex, or still unclear, Refract shapes the work around what your business needs.
FOCUSED
You need a specific answer.
You need a specific answer.
FOCUSED
You need a specific answer.
For one decision, question, or opportunity that needs sharp strategic thinking. Refract understands the context, weighs the options, and gives you a clear recommendation.
For one decision, question, or opportunity that needs sharp strategic thinking. Refract understands the context, weighs the options, and gives you a clear recommendation.
Examples of work:
Market sizing
Business case development
Pricing review
Examples of work:
Market sizing
Business case development
Pricing review
COMPLEX
You’re dealing with several moving parts.
You’re dealing with several moving parts.
COMPLEX
You’re dealing with several moving parts.
For moments where the issue is not isolated, and the cause is not immediately clear. Refract connects the pieces, untangles what is driving what, and makes the next move clear.
For moments where the issue is not isolated, and the cause is not immediately clear. Refract connects the pieces, untangles what is driving what, and makes the next move clear.
Examples of work:
Growth strategy
Business model refinement
Operating model design
Examples of work:
Growth strategy
Business model refinement
Operating model design
OPEN
You’re not sure where to start.
You’re not sure where to start.
OPEN
You’re not sure where to start.
For when the business feels stuck or unclear, but the problem is not yet defined. Refract frames the problem, identifies what matters most, and turns uncertainty into practical next steps.
For when the business feels stuck or unclear, but the problem is not yet defined. Refract frames the problem, identifies what matters most, and turns uncertainty into practical next steps.
Examples of work:
Early-stage strategy
Business diagnosis
Unclear growth issues
Examples of work:
Early-stage strategy
Business diagnosis
Unclear growth issues
How It Works
A process built around your situation.
Every engagement starts by understanding the business as it is today. Scope, timeline, and cost come after the real issue is clear.
Step 01
Context Form
A short form completed before the first call, so the conversation starts with the right background already in place.
Step 02
Conversation
A focused call to understand the full picture. The questions that matter come first, with listening before any advice.
Step 03
Scoping
The scope, timeline, and cost are defined together once the situation is clear. No surprises.
Step 04
Delivery & Review
The work is delivered, reviewed together, and refined where needed so it serves the agreed objective.
How It Works
A process built around your situation.
Every engagement starts by understanding the business as it is today. Scope, timeline, and cost come after the real issue is clear.
Step 01
Context Form
A short form completed before the first call, so the conversation starts with the right background already in place.
Step 02
Conversation
A focused call to understand the full picture. The questions that matter come first, with listening before any advice.
Step 03
Scoping
The scope, timeline, and cost are defined together once the situation is clear. No surprises.
Step 04
Delivery & Review
The work is delivered, reviewed together, and refined where needed so it serves the agreed objective.
The Founder
I help turn unclear business questions into decisions you can understand, explain, and act on.
I help turn unclear business questions into decisions you can understand, explain, and act on.
Seven years across consulting, startups, strategy, and PIF-backed organizations, helping leaders navigate growth, transformation, and complex decisions.
Seven years across consulting, startups, strategy, and PIF-backed organizations, helping leaders navigate growth, transformation, and complex decisions.
7
Years of work experience
7
Years of work experience
7
Years of work experience
8+
Industries covered
8+
Industries covered
100%
Saudi-market focused
100%
Saudi-market focused
FAQs
FAQs
If your question isn’t here, the Context Form is the right place to raise it.
Is Refract the right fit for my business?
What happens after I fill in the Context Form?
How is pricing determined?
How long will the engagement take?
What will I receive at the end?
Why Refract over a larger firm?
Is Refract the right fit for my business?
What happens after I fill in the Context Form?
How is pricing determined?
How long will the engagement take?
What will I receive at the end?
Why Refract over a larger firm?
Next Step
Share the business question you’re working through.
A short form, a real conversation, and a clear scope before anything begins.
No commitment. Just a conversation.
Next Step
Share the business question
you’re working through.
A short form, a real conversation, and a clear scope
before anything begins.
No commitment. Just a conversation.
Next Step
Share the business question you’re working through.
A short form, a real conversation, and a clear scope before anything begins.